Envisioned Future – What the profession will look like in 10 - 30 years.

Big Goal: The AMTA experience is key to success as a massage therapist.

Vivid Descriptions:

  • The public will view professional massage as an important contribution toward wellness, and will receive massage on a regular basis.
  • People recognize the power of touch to affect the mind/body/spirit continuum.
  • AMTA will be a trusted resource for information about massage therapy and current research.
  • There will be significant information in scientific literature on the use, safety and effects of therapeutic massage.
  • Massage therapy practice will be evidence-based.
  • The role of massage therapy will be expanded in all practice settings.
  • All states will have regulation and scope of practice; there is licensure in all 50 states and portability of the credential across state lines.

  • AMTA will be instrumental in creating a climate conducive for members’ professional success.

  • There will be international recognition for the value of massage. All societies will be educated and accept massage therapy and AMTA will be a global networking resource for massage therapy and therapists. 
  • AMTA supports certification that will reflect demonstration of professional competency. 
  • AMTA will be instrumental in building consensus and maintaining an environment of cooperation across the profession of massage therapy.
  • There will be accreditation of all massage therapy institutions and programs by a USDE recognized agency specializing in massage therapy education standards.
  • Being an AMTA member reflects the highest standard of ethical behavior and the public sees the value and benefit of AMTA. Members are seen as trusted professionals at the forefront of a changing and complex world. Membership in the AMTA is seen as critical to employers and clients as an indicator of commitment to values.