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AMTA 2010 Massage Therapy Schools
Summit
AMTA’s 2010 Massage Therapy Schools Summit
will bring together massage therapy school owners,
administrators and teachers to discuss important issues for the
future of the profession. This year’s Summit, an expansion of
the annual AMTA schools conference, will seek input on
school-related issues and provide a venue for frank, inclusive
dialogue on how school can flourish and the need to educate
massage therapy students for successful practice. The massage
world is rapidly evolving and schools need to be in the
forefront to ensure quality education and sustainable programs.
This year there are specific interest
tracks for part time and full time faculty, as well as massage
school owners and administrators. AMTA encourages schools to
send two representatives – an administrator or owner who can
participate in and contribute to the discussions and programming
for them and a faculty representative to participate in
teacher-focused discussions. The integration of these two
perspectives can foster a viable, positive school environment.
General Sessions: Open to
Owner/Administrators and to Faculty
Being Resilient in Changing Times
Some of the “old” ways of doing business
just don't work anymore. Learn how to stay up in down times and
how to successfully manage your business in this increasingly
competitive and rapidly evolving environment. Gain insights into
making positive changes that will not only speak to your
passions, but also help increase your bottom line.
 Stephanie Frank
Stephanie Frank, best-selling author of
The Accidental Millionaire and President of the Success IQ
University, has been helping people become peak performers to
help them get more of what they want most at work and at home.
Stephanie is best known for (and passionate about) being able to
reduce complex success-blocking challenges to step-by-step
solution systems while teaching people tactics to put to use
now. She is well known for saying: “We’ve got a system for
that!”
Innovative Retention Practices
Your school has been successful in its
recruitment efforts and students arrive tomorrow for their first
day of massage therapy school! The building is ready, the
administration and faculty are prepared, and the students are
eager to learn. Now, how do you ensure (or at least make every
effort possible) that all enrolled students graduate from your
school? This session will demonstrate how both administrators
and faculty can begin implementing innovative practices to raise
their school’s retention rate.
 Dianne Polseno, LPN, LMT
Dianne Polseno, LPN, LMT, has 20 years of experience in massage education and management. She is the President of Cortiva Institute-Boston and is a nationally known for her continuing education workshops as well as her Ethics Q+A column in mtj (Massage Therapy Journal). Dianne is the recipient of the 2006 Jerome Perlinski Teacher of the Year Award and is passionately committed to educational excellence and professional standards in the massage profession.
 Dawnette Cabaluna
Dawnette Cabaluna is Vice President of Education for the Steiner Education Group, which operates massage therapy and skin care schools at 17 campuses in 9 states. Dawnette is a licensed massage therapist and has more than 18 years of experience in the massage school industry.
Stephanie Manriquez
Stephanie Manriquez AAS LMT NCBTM is currently the Massage
Therapy Program Director at Central Oregon Community College in
Bend Oregon. She is currently pursuing a Bachelors Degree in
Business and Psychology from Eastern Oregon University. She has
served as Chair of the Oregon Board of Massage Therapists, was
the vice-chair of the NCBTMB’s Continuing Education Approved
Provider Committee for 8 years, and worked with both the FSMTB
and NCBTMB task force analysis panels. Stephanie worked as a
subject matter expert on the MBLEx licensing exam. She currently
serves on the FSMTB nominating committee. Stephanie has been in
private practice for 10 years.
Body of Knowledge Task Force
Once the Massage Therapy Body of Knowledge
(MTBOK) document becomes available, what are the role and the
responsibilities of schools in implementing the content within
their curriculum? This small group and interactive presentation
will explore a number of issues, including: How do schools think
the depth of the knowledge, skills and ability (KSAs)
requirements included in the MTBOK fit with the current
curriculum for an entry level massage therapist? If current
textbooks do not adequately cover the BOK content, what content
needs to be developed and by whom? What suggestions do schools
have to make the BOK more useful to the members of the education
domain?
 Kevin Pierce
Kevin Pierce has over 15 years experience as a nationally certified Massage Therapy practitioner, educator and administrator. As a therapist, Kevin's career focuses primarily on rehabilitative work with post accident clients and semi-pro & professional athletes. His education and administrative experience includes classroom & lab instruction, program management,
and faculty training. He is currently the National Program Director of Massage Therapy for Anthem Education Group
developing and managing massage programs at 19 campuses
across the United States. He also serves as a member of the Community Service Grant Committee with the Massage Therapy Foundation and brings expertise to the MTBOK in the areas of curriculum development, content analysis and education program development
AMTA Industry Report
Key findings from AMTA’s Industry Report
will be presented by AMTA’s executive director Elizabeth M.
Lucas, CAE. Her brief overview will highlight significant
changes in data from previous years, and examine emerging trends
that could impact schools, as well as influence the needs of
massage therapists and clients. It will be followed by
interactive discussion on emerging trends with a panel including
a school owner and a massage school educator. Participate in
discussion of how to be proactive in addressing industry trends
so your school stays ahead in the game.
Elizabeth M. Lucas, CAE
Elizabeth M. Lucas is the Executive
Director of the American Massage Therapy Association (AMTA),
where she leads in partnership with the association’s President
the efforts to advance the massage profession with leaders in
the field. She also is Executive Director of the Massage
Therapy Foundation. Ms. Lucas has been with AMTA for 14 years.
She has worked both in for-profit business and association
management; and she has a B.S. in Business from Drake
University.
 Jeffrey Forman
Jeffrey Forman Ph.D. NCTMB, a professor and massage therapy program coordinator at De Anza College in Cupertino, California is also a speaker, author and stress reduction consultant.
Owners/Administrators Track:
Hospital-Based Massage
Massage
therapy schools are charged with preparing today’s students for
tomorrow’s marketplace. Recent analyses of the rapidly changing
healthcare marketplace show a growing need for massage
therapists who are prepared to practice in acute care settings.
The Bureau of Labor Statistics reports that massage therapy’s
growing acceptance as a medical tool, particularly by the
medical provider and insurance industry, will account for the
greatest impact on the expected 20 percent increase in new job
growth for massage therapists from 2006 to 2016. Are your
students prepared to provide care in a busy hospital setting to
a patient confined to a hospital bed and connected to
sophisticated machines? Learn how one school is meeting this
need and how you can expand your curriculum to include a
hospital-based massage therapy program.
 Dale Healey, D.C.
Dale Healey is
the Dean of the School of Massage Therapy at Northwestern Health
Sciences University. Dr. Healey was trained as a chiropractor,
but his career has focused on massage therapy education for the
last 12 years. He has completed the coursework for his PhD in
Higher Education Administration at the University of Minnesota
and is now working on his dissertation studying the integration
of CAM education into allopathic health care education. Dr.
Healey is a member of a Massage Therapy Foundation Best
Practices Committee.
Admissions Miracles- The Power of 1% - How to Increase Enrollments in Your School for 2010 and Beyond!
Attendees will learn and understand the
latest in powerful yet easy to use technologies and
processes in school admissions and how you can start
implementing them at your school today. Many are
low-cost or no-cost, and can help your school create
even more powerful connections between your admissions staff
and your prospective students. There are almost no schools
that are using these technologies and this exciting
information will give you a definite advantage in YOUR
market.
 Lex Filipowski
Lex Filipowski, President
and Founder of The Art of Admissions will share with you
powerful yet
easy to implement Admissions
perspectives and processes that can help you jump start
your admissions for 2010 and increase your enrollments!
Lex specializes in helping massage therapy schools
throughout the United States increase their enrollments.
Lex will share with you very successful perspectives on
how to generate more leads with your website, how to
increase your appointment setting, how to increase your
show rates, how to conduct more effective
interviews/tours and how to increase your enrollments
and starts.
Lex is a dynamic speaker
and presenter who has spoken to groups from 15-15,000.
He's helped schools to increase their enrollments from
25%-400% over previous years class starts.
Marketing Your School Through Social
Media
In an
increasingly competitive marketplace, it is vital for massage
schools to find new ways to reach out and engage potential
students while promoting a strong brand. Using social media as a
part of your outreach and marketing efforts will not only
provide direct and indirect support to your traditional
marketing efforts, but will also provide unlimited opportunities
for buzz building and conversations about your school. Creating
a social media presence can also help prospective faculty form
opinions and make decisions about which programs and schools
they want to be a part of....yours!
 Felicia Brown
Felicia Brown, is the owner of Spalutions!,
a firm that provides training, continuing education, business
consulting and marketing solutions for massage and spa
professionals. She is a licensed massage therapist and a
Certified Guerrilla Marketing Coach. Felicia is passionate
about inspiring others and her personal philosophy is to share
her knowledge and experience with others freely, even
competitors, so they may be successful in all of their
endeavors. This practice of ‘cooperative competition’ has been
a cornerstone of her career, since becoming a massage therapist
in 1994.
Accreditation: How It can Positively
Affect Massage Therapy
Representatives from the
accrediting organizations will discuss a variety of
accreditation related subjects that are important to massage
therapy owners. This will include the definition of
accreditation, understanding the value of accreditation to
the industry, to schools, therapists, and clients;
understanding the difference between institutional
accreditation and programmatic accreditation; how the Higher
Education Act impacts massage schools; where and how federal
funding is sought; and key issues that are affecting other
professions right now that might be impacting massage
schools in the future.
 Michale S. McComis, Ed.D.
Dr. Michale McComis is Associate Executive Director,
The Accrediting Commission of Career Schools and Colleges of Technology (ACCSCT)
and serves as lead staff for the development of ACCSCT standards and policies,
oversees many Commission relations activities, and serves as a presenter at ACCSCT
workshops and training seminars. Michale’s tenure with ACCSCT began in 1994 and during
that time he has conducted over 275 on-site evaluations, presented at over 75 workshops
and training seminars, authored several publications and conducted several research
projects for the Commission. Michale has received a Baccalaureate
of Arts degree in history, a Master of Education degree in Social Foundations of Education,
and a Doctor of Education degree in Educational Leadership from the University of Virginia.
 Melissa Wade
Melissa Wade is chair of the Commission on
Massage Therapy Accreditation (COMTA) and vice president of
Compliance for Steiner Education Group. At Steiner, she
ensures compliance related to Title IV administration,
accreditation, and state licensure for all 17 school locations.
Melissa has been a Commissioner for the Commission on Massage
Therapy Accreditation (COMTA) since 2001. She has been an active
Team Leader for the Accrediting Commission of Career Schools and
Colleges (ACCSC), and served on the ACCSC Standing Appeals Panel
from 2005-2007.
Owners’ Challenges, Ideas, and
Perspectives
Join us for an open dialogue among massage
therapy owners. We’ll identify the challenges of managing a
school and collaboratively create solutions. This is an
opportunity for you to share both your challenges and successes
with fellow school owners.
Moderated by Bob Jantsch
Teachers Track:
The Success IQ Formula
Discover how to attain personal peak
performance through this lively presentation on productivity and
mastering systems and concepts, Gain an understanding of your
personal purpose, vision and mission in life and find out how to
direct that energy to create a team environment.
Stephanie Frank
Stephanie Frank, best-selling author of
The Accidental Millionaire and President of the Success IQ
University, has been helping people become peak performers to
help them get more of what they want most at work and at home.
Stephanie is best known for (and passionate about) being able to
reduce complex success-blocking challenges to step-by-step
solution systems while teaching people tactics to put to use
now. She is well known for saying: “We’ve got a system for
that!”
Effective Uses of Social Media in the Classroom
Social media is
no longer just for teenagers or computer geeks...it is the trend
right now should become a part of your classroom. Social media
applications provide a way to connect people with common
interests or connections and can enhance the overall learning
environment. This class will teach you how to implement social
media applications like Twitter and Facebook to involve, enthuse
and engage your students in ways you never imagined.
Felicia Brown
Felicia Brown, is the owner of Spalutions!,
a firm that provides training, continuing education, business
consulting and marketing solutions for massage and spa
professionals. She is a licensed massage therapist and a
Certified Guerrilla Marketing Coach. Felicia is passionate
about inspiring others and her personal philosophy is to share
her knowledge and experience with others freely, even
competitors, so they may be successful in all of their
endeavors. This practice of ‘cooperative competition’ has been
a cornerstone of her career, since becoming a massage therapist
in 1994.
Designing Assessments That Work
Not only do most students dread taking a
test, it also can be a nightmare for you to prepare and grade
their work. A quality assessment can be as much of a teaching
tool as a well written lesson plan. In this session, you’ll
begin to identify the best type of test questions to motivate
students as well as tell you what they’ve learned. From matching
tests to the content of the subject matter, and making them
valid and reliable, you’ll also create questions that test
skills other than simple recall of information.
 Kathy Paholsky, Ph.D.
Kathy Paholsky is an instructor and
coordinator of the massage therapy program at Schoolcraft
College and a craniosacral therapist in the Integrative Medicine
Department at Beaumont Hospital, Troy and Royal Oak, Michigan.
Kathleen integrates the adjunct components of massage therapy
with online teaching at Schoolcraft where she is on the Online
Instruction Committee. She holds an MS in nutrition and natural
health sciences and a PhD in homeopathic philosophy from the
Institute of Natural Health Sciences. She is certified in
visionary cranial sacral therapy by the Milne Institute, an AMTA
Registered massage therapist and an AMTA Event Sports Massage
Specialist.
Research-Based Curriculum for Today
Some schools have curriculum that is no
longer supported by new research findings. Taking two points of
folklore, you will learn how current research has changed what
should be taught in the schools. You will have the opportunity
to create a curriculum from current research presented and have
two new curricula to take back to your school for use on Monday!
 Ruth Werner
Ruth Werner is a massage therapist, writer,
and educator with a passionate interest in the role of bodywork
for people who struggle with health. Her book, A Massage
Therapist’s Guide to Pathology, is used in massage schools
all over the world. She is the Education Chair and President
Elect of the Massage Therapy Foundation, and she has served on
committees for the Utah Department of Public Licensing, AMTA,
the NCBTMB, and the Federation of State Massage Therapy Boards.
Currently based in Utah, Ruth was selected as the AMTA Jerome
Perlinski Teacher of the Year for 2005.
Teachers’ Classroom Challenges, Ideas and Perspectives
Join us for an open dialogue among massage
therapy faculty to identify the challenges of teaching and
collaboratively create solutions. This is an opportunity for you
to share both your challenges and successes with fellow massage
therapy teachers.
Moderated by Kathy Pahosky, PhD
Continuing Education Credit
The American Massage Therapy Association is
approved by the National Certification Board for Therapeutic
Massage and Bodywork (NCBTMB) as a continuing education Approved
Provider. The AMTA NCBTMB Approved Provider number is 024237-00.
Attendees who participate in the entire AMTA Massage Therapy
Schools Summit are eligible for 13 continuing education hours.
Class attendance is monitored, requiring attendees to be seated
no later than 15 minutes after the published start time and
attend the entire session to receive credit. Learning outcomes
will be assessed. Continuing education credits for AMTA members
are posted to their transcript online at
www.amtamassage.org approximately three weeks after the
Summit.
The speakers below have disclosed the following interests.
Should you have any questions, please contact
schoolsupport@amtamassage.org.
Kathy Paholsky-
Lippincott/Williams WIlkins; Text book Reviewer
Melissa Wade-
SEG VP of Compliance; COMTA Chair of Commission; ACCSC Team
Leader; FAPSC Board Member, CIE Rules Committee Member
Michale McComis-
Executive Director/CEO of The Accrediting Commission of Career
Schools and Colleges
AMTA’s
Massage Therapy Schools Summit schedule and presenters are
subject to change without notice.
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American Massage Therapy Association®
