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As we who live through the seasons know, all change is inevitable. This is by way of introducing a wide-ranging report on recent changes at Massage Therapy Journal. Growth of our publication is outpacing even the amazing growth of the Association. AMTA now has close to 40,000 members and we are publishing close to 60,000 copies of MTJ, thanks to strong subscription, newsstand, and book store sales. And thanks to the high quality of writing and photography. Our upcoming splendid, extra special Millennium2000 issue will be published near the end of 1999. It will contain outstanding articles and pictures of the past and present and be printed on heavier paper than regular issues, so that you can keep it on your coffee table or book shelf. In addition to a special issue to take MTJ into the next century and the new millennium, we commissioned the freshening of its design that you see in this issue. We want it to be cleaner appearing than before; more eye appealing, yet more readable; kinder and gentler, yet more professional. We hope you see what you like. The
refreshing of design was accomplished by Imagination Publishing, of
Chicago, which has much experience with
association publications. This firm had
assumed the duties of graphics arts, layout, and production of MTJ
more than a year ago. The
new design features are the result of a Adieu to Mirka As we happily greet the design changes, we sadly bid adieu-for a while, at least-to Mirka Knaster, whose role as contributing editor I expanded and then assigned her the additional task of book review editor. She literally traveled the country for MTJ, covering meetings and writing articles for us and recommending articles to be written by others, as well as chapters to be excerpted from new books, and selecting books to be reviewed and writers to do so. She was as a right hand to me and I miss her. While her byline will continue to appear on pages of this and a future issue or two as contributing writer, thanks to a backlog of her articles and reviews, she will be at work on a new book, rather than on MTJ. We wish her, her book, and her move from North Carolina to California success and look forward to her return to MTJ's pages after her "sabbatical." Hello to Lisa Our new book review editor is Lisa Mertz, Ph.D., an Upstate New York AMTA member (lmertz@cecomet.net). She has written a monograph on touch therapy, many papers and book reviews for academic journals, and keeps her responsibility as editor of the journal, Anthropology of Consciousness of the American Anthropological Association. There have also been changes in advertising operations, the economics of which demanded it be brought in-house. Thanks to dramatic increases in advertising, MTJ just outgrew the capabilities of the vendor in Rockford, Illinois which had served us for 12 years. That vendor had been hired at a time when our publication did not require a full-time staff. As I said, the changes at MTJ are widespread. Theodore Berland, Editor |
year-long
process of extensive review-and-revision.
Twenty-two reviewers represented
Association leadership, MTJ Editorial
Advisory Board, AMTA members, and staff.