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massage therapy journal
mtj
keeping you in touch.
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Books/CDs Review - Conscious Business
By Fred Kofman
In the final chapter of Conscious Business, visionary consultant Fred Kofman asks, “If this were the last five minutes of your life, is
this the way you would want to spend them?” If you are imagining yourself in your last five minutes busy at work, are you happy? Is your work meaningful?
A lot of massage therapists would answer yes, and this book might not be useful to you. But for business owners and employees who might say, “It’s not really what I want,”
Kofman describes seven qualities of conscious business that support an extraordinary professional practice. He shows how to act with integrity, negotiate constructively, resolve
disagreements respectfully and manage emotions maturely. He asks you to enter the marketplace with helping hands, turn greed into service, and cultivate concern for the well-being of
all people.
On the Conscious Business audio CDs, Kofman discusses fundamentals of the book. The book and CDs are practical guides to achieving personal fulfillment and prosperity, ultimately making doing business an expression of the human spirit.
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American Massage Therapy Association®
