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- Official Publication of the
American Massage Therapy Association®
Fall 2002 • Vol. 41, No. 3
• • •
| Michael L. Schwanz |
Editor |
| Michelle L. Wolf |
Associate Editor |
Contributing Editors
Ben E. Benjamin
Patricia J. Benjamin
Theodore Berland
Trudy Brown
Brian Coughlan
Clare La Plante
Lisa Mertz
Jean Pascual
Dianne Polseno
Bernie Siegel
Cherie Sohnen-Moe
| Douglas Kelly |
Design Director |
| Whitney Larson |
Art Director |
• • •
| Elizabeth M. Lucas |
Executive Director |
| Jerry Hossli |
Manager, Media
Sales & Service |
| Christina Rompon |
Media Sales &
Service |
MASSAGE THERAPY JOURNAL
is published quarterly by the American Massage Therapy Association
(address below). Periodicals postage paid at Evanston, Illinois,
and additional mailing offices. POSTMASTER: Send address
changes to
MASSAGE THERAPY JOURNAL, 500 Davis Street, 9th Floor, Ste. 100, Evanston, Illinois
60201-4444.
SUBSCRIPTIONS: All subscription matters and notices of change of address
(see postcard in this issue) should be sent to: MTJ
Subscriptions, AMTA, 500 Davis Street, 9th Floor,
Ste. 100, Evanston, Illinois 60201-4444.
(847.864.0123). Fax: 847.864.1178. Subscription rates: US and Canada, $25
for one year (four issues). $45 for two years (eight issues). Foreign $70 for
one year. $120 for two years are available on a limited basis. Contact
AMTA Member Services, 500 Davis Street, 9th Floor, Suite 100, Evanston, IL
60201-4444 (847.864.0123) Fax: 847.864.1178.
EDITORIAL COPY: Editorial Contributions, photos and miscellaneous
inquiries should be sent to: Editor, MASSAGE THERAPY JOURNAL, AMTA, 500 Davis Street, 9th Floor, Ste. 100, Evanston, Illinois 60201-4444.
Query via 847.864.0123, Ext. 153 or via E-mail
mschwanz@amtamassage.org (Michael Schwanz).
Writer Guidelines are available upon request. Unsolicited submissions
will be returned only if accompanied by a large self-addressed, stamped
envelope. Information contained in MASSAGE THERAPY JOURNAL
does not necessarily reflect the opinions or beliefs of AMTA and/or the
staff of MTJ.
ADVERTISING: For inquiries, submissions, and payments (checks should be
payable to AMTA), contact Christina Rompon, Massage Therapy Journal, 500 Davis Street, 9th Floor,
Suite 100, Evanston, IL 60201-4444. (847.864.0123, Ext.
113) FAX: 847.864.1178. E-mail:
adsales@amtamassage.org. Ads
and art will be returned ONLY if accompanied by a self-addressed stamped
envelope of the proper size.
Copyright © 2002 American
Massage Therapy Association.
DESIGN: Imagination
Publishing, Chicago, Illinois
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| 28 |
Ben Benjamin's Corner |
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Vitamins and minerals
help to keep processes flowing in the body.
By Joy Bicknell; Edited by Ben E. Benjamin
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| 130 |
Ethically Speaking |
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Client termination must
be carried out with great care to minimize potential ill will.
By Dianne Polseno
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| 136 |
Personal Computing |
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E-newsletters can be
great marketing tools, but make sure your clients are willing
recipients
By Reid Goldsborough
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| 140 |
A Look Back |
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Harry Andrews began
working on some of Britain's top competitors almost 100 years ago.
By Patricia J. Benjamin |
| 150 |
Book Reviews |
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Marketing your
practice, hand maintenance, stretching, Swe-Thai and massage
research are discussed in this issue.
Compiled by Lisa Mertz
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| 176 |
Love, Massage & Medicine |
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The consciousness of
your desires and intentions can prove beneficial to your clients.
By Bernie Siegel
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| 14 |
Letter
From the Editor |
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| 18 |
Letters to the
Editor |
| 23 |
AMTA President's Editorial |
| 24 |
Kaleidoscope |
| 36 |
New Products |
| 158 |
CD Corner |
| 168 |
Directory of
COMTA Schools |
150 |
| 170 |
Classifieds |
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| 172 |
Calendar of Events |
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| 173 |
Advertiser
Directory |
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| 177 |
Fall Buyer's
Guide |
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ON THE
COVER
Massage therapist Ela Radu Escalande
Four Seasons Spa, Chicago
Photograph by: Michael C. Batts |
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