INSURANCE REIMBURSEMENT: PROS AND CONS
 
40 Introduction
These articles offer contrasting viewpoints of insurance reimbursement for massage therapists.
By The Editors

 

42 A Case For Insurance Alliances
Setting up an arrangement with an established health-insurance organization can increase your revenue.
By David Munsey

 

43 Insurance Partnerships Threaten Profession
Insurance reimbursement will lead massage therapy to become a profession of mediocre bodyworkers.
By David M. Frederick

 

50 Strategies To Help Clients Practice Self-Care
Teaching your customers to take care of themselves is one of the most valuable services you can provide.
By Patricia A. Sharpe

 

68 Flying High In The Canadian Rockies
This Calgary therapist has build a prosperous business in one of North America's most beautiful spots.
By Grace C. Visconti

 

80 Immunological Effects Of Massage Therapy During Academic Stress
This research study show that massage can help prevent illness during periods of high anxiety.
By Diane Zeitlin et al.
 
88 How To Become A Better Therapist
To improve your overall skills as a professional, follow these suggestions
By Elizabeth Cornell

 

102 Use Of Massage Therapy In Intercollegiate Sports Medicine Programs
A survey indicates that massage is gaining acceptance from more and more college athletic departments.

By Beth Mignano

 


THE CLIENT CONNECTION
 

115 Introduction
These articles provide you with the needed tools to build a better relationship with your customers.
By The Editors

 

116 The Client Care Formula
To ensure optimum results with all of your customers, follow these seven steps.
By Debra Brooks

 

122 Client Education
Improve client communication with specific activities based on Multiple Intelligences.
By Cherie Sohnen-Moe

 

130 Thoughts From The Table
Gain insight into the mind-set of a typical client during her first session with a new therapist.
By Helene Jewell

 

136 Tune In With A Process Recording
Recording your thoughts and feelings about a session will help you develop awareness and growth.
By Nancy Tam

 

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