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Some Examples of "WIIFM": what's in it for me?
When writing about your services, be sure to pepper your description with lots of benefits your services provide.
Include both direct and indirect benefits.
Direct benefits are specific, tangible deliverables. To lend credibility to the following statements, you may
want to provide the research citations that back these up:
- Boosts immune system
- Increases circulation
- Lowers blood pressure
- Relaxes muscles
Indirect benefits are those that may not even occur to potential clients. Some examples are:
- Relieves stress
- Provides nurturing
- Makes you feel pampered
- Focuses on your health
- Allows you to relax, refresh and take time for yourself
Take the time to make your own personal list of direct and indirect benefits. Then, emphasize those benefits
your business best provides, what makes you special! Use this as a checklist whenever describing your business,
in writing or conversation.
For help locating these research citations, as well as others that may be relevant to your marketing, be sure
to read "Care with Confidence".
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American Massage Therapy Association®
