Guidelines for Exhibitors at AMTA National Meetings and Conventions

The general guidelines for exhibitors for AMTA National Meetings and Conventions are as follows:

1.     Products, services and educational opportunities exhibited must pertain to the practice of massage therapy.

2.     General consumer products and services deemed to be of interest to AMTA members and not in violation of AMTA standards, values or ethics may be exhibited with special approval.

3.     Credentials must be displayed clearly and accurately. If printed materials are in violation of the guidelines listed below, an appeal may be made for a waiver. If such a waiver is granted, an acceptable title must be displayed prominently in the exhibitor’s assigned space.

3.1           The title “Dr.” may not be used at any time. Initials M.D., D.C. or Ph.D. may appear after a person’s name.

3.2           Initials with meanings not commonly known to the general public may not appear after a person’s name. The title should be spelled out in full.

3.3           “MsT” is to be spelled out as “Massage Therapist.”

3.4           “CMT” or “Certified Massage Therapist,” is not a credential or title granted by an authorized agency and, therefore, should not be used.

3.5           “RMT”, indicating valid legal registration, as in Canada, may be used.

3.6           “LMT”, may be used upon proof of licensing at the state level. Exceptions may be made for valid municipal licenses which are not merely business licenses.

4.     Exhibitors must provide proof of the validity of their credentials upon request.

5.     Exhibitors may not mention current or former offices or other positions held in AMTA in their written materials.

6.     Materials related to sex or sexuality, or sexually suggestive pictures, massage clients improperly draped, videos, audiotapes, ads, books or other materials may not be displayed or sold in exhibits.

6.1           If sexually suggestive material, or material about sex or sexuality appears in an exhibitor catalog, it may not be displayed unless a special waiver is granted.

6.2           Disrobing by exhibitors or visitors in your booth or anywhere in the exhibit hall is prohibited.

7.     Unsubstantiated claims for healing or curing any ailments or diseases may not appear in exhibits.

8.     Unsubstantiated claims about increased income potential may not appear in exhibited material.

8.1           Extreme emphasis on the money-making potential of a product, service or educational opportunity is discouraged in all exhibited material.

9.     Political advertising unrelated to the practice of massage therapy is prohibited.

10.    AMTA does not endorse exhibited products, services, or educational opportunities and none should be implied.

11.   Anything which may be construed to be in violation of the AMTA Code of Ethics or other policy may not appear in exhibits.

12.    Anything which may expose AMTA to public embarrassment, misunderstanding or legal action may not appear in exhibits.