AMTA’s Web Site Demographics—Helping You Target New Customers

AMTA’s Web Site Demographics—Helping You Target New Customers

Build your customer base through AMTA’s more than 2 million visits per year.

Our typical visitor is a massage therapist, consumer, healthcare professional, student or someone interested in becoming a massage therapist:

  • Over 150,000+  individual visits per month

  • They reach our site through major search engines such as Google, Yahoo, MSN and ASK.

  • Viewers use top of the line browsers like Internet Explorer, FireFox and Safari.

  • The majority of our viewers use the Windows platform .

  • 90% of our viewers come from the United States. Most of the remainder are from Canada, Australia, the United Kingdom, the Netherlands, and Germany.

Develop a message based on the demographics of over 57,000+ AMTA Members.

  • Who are predominantly female (85%) with an average age of 44

  • They are active in private practices, many work at health clubs, in spas and healthcare settings

  • They tend to be individuals who are active in their community as well

  • Access AMTA Web site 3.5 times per month for an average of 4.6 hours per week

  • 83% have completed some form of higher education, including masters programs and doctorates

  • 90% of professional members prefer to attend workshops for continuing education

  • 87% own computers, and the numbers are growing, 92% have Internet access

Link your products/services with proven buyers—AMTA Members.

A recent survey showed an increase in purchases made by AMTA members for products required for their practice.  They also spend about $800 and 42 hours on continuing education yearly.

  • 63% earn over $43,000 annual income from their practice

  • Over 43% have a household income between $50,000 and $100,00

  • 97% purchase oils and lotions

  • 86% purchase table accessories, small tools & heat lamps

  • 82% purchase music

  • 71% purchase books

  • 67% purchase large equipment–tables, chairs, and hydrotherapy equipment

  • 64% purchase linens

  • 50% purchase computer software/hardware/access

Develop loyal customers through AMTA’s Web site visitor loyalty.

Loyalty is also demonstrated by AMTA members and other Web site visitors continue to rely on AMTA’s Web site for product purchases, membership registration and renewal, MTJ subscriptions, ad purchases, exhibit contracting, online classified and job ads, and meeting registrations.  For example, credit card sales have increased each year for the past 5 years.  AMTA members and other massage therapists buy and sign-up online.

In 2001 AMTA credit card receipts totaled $90,000; in 2003 they were at $737,000; and last year they peaked at an all time high over $4.4 million.   Consumers have come to rely on AMTA for information about massage and locating qualified massage therapists.