American Massage Therapy Association^®

AMTA National Office Staff Directory

CLICK ON NAME TO E-MAIL INDIVIDUAL STAFF MEMBERS

Executive

Elizabeth Lucas, CAE
Executive Director
In partnership with the Association’s President, leads the association’s efforts to serve AMTA members while advancing the massage profession.  As chief executive officer, represents AMTA to the members, industry, representatives of government, regulatory agencies, financial community and general public. Works with the Board to develop and recommend short and long range goals. Oversees strategic and annual planning and is responsible for their execution.  

Shelly Johnson, ext. 165
Deputy Director
Responsible for directing the departments and areas that focus on delivering member value and increasing the benefits and services that AMTA offers.  Reporting departments are marketing, member experience, knowledge transfer and the web and database area.   These departments work together and with others to ensure that AMTA members have a first-rate experience

Larry LaBoda, ext. 172
Chief Financial Officer
Primary responsibilities include determining and supplying the financial information requirements of the AMTA as well as providing feedback on the actual or projected financial effects of its actions. Manage the internal control structure of the AMTA and the Massage Therapy Foundation, as well as manage the relationships with financial institutions, investment advisors, auditors, insurance company, technology consultants and attorneys when appropriate. Responsible for managing and directing the activities of the accounting, finance, office services, information technology and human resources areas.

Gilda Mitchell, ext. 157
Program Manager, Executive Office
Responsible for the management of the Executive Office. Assist the Board of Directors and National Volunteers. Acts as staff liaison to the National Bylaws Standing Committee. Handles member’s inquiries regarding National Board of Directors Meetings and other Board related activities, materials and published information.

Diana Salisbury, ext. 166
Executive Office Assistant
Provides administrative support to the Executive Office, includes handling external inquiries via email or telephone.   Maintains and communicates changes to all communication vehicles, including National Volunteer Listings, Calendars, Bylaws, Policy Manual and other external information generated by the Executive Office.

Finance

Michael Jedzinek, ext. 181
Accounting Manager
Responsible for financial reports for AMTA and the Foundation.

Ruth Cox, ext. 137
Program Manager, Chapter Accounting
Responsible for day to day Chapter financial accounting and support as well as monthly and quarterly Chapter financial reporting.

Janet Lathan, ext. 142
Accountant

Nicole Brown, ext. 118

Accounting Assistant
Responsible for accounts payable and cash receipts.

Governance & Chapter Relations

Mark Tyle, ext. 128
Director of Governance & Chapter Relations
Works closely with AMTA chapter and national volunteers and supervises the areas of governance and chapter relations that includes volunteer trainings, elections, as well as planning in addition to the Council of Schools Board of Directors.  

Monica Love, ext. 115
Volunteer Development Manager
Oversees the volunteer development program, including national leadership orientation, the chapter volunteer orientation program (CVOP), staff liaison training and volunteer e-learning. Supervises staff who oversee the House of Delegates, nominations and elections, AMTA awards program and volunteer recruitment efforts. Staff liaison to the board assessment workgroup.

Laura Sabransky, ext. 169
Chapter Relations Program Manager
Works with the Member Experience of AMTA Chapter Relations chapters. Assists chapter volunteers with questions regarding chapter operations, including communications. Editor of Chapter Officers’ Bulletin. Staff liaison to Chapter Relations Committee and Chapter Presidents’ Council.

Gail Friedman, ext. 168
Governance Program Manager
Responsible for the National Elections and the House of Delegates Meeting held during the national convention. Acts as staff liaison to the House of Delegates Operations Committee, the Commission on Candidacy and Election Commission. 

Silas Dameron, ext. 156
Chapter Relations Assistant 
Assists with all general functions of the Governance and Chapter Relations department.
Works with chapters to ensure they are in compliance with deliverables such as financials, chapter rosters.

Melissa Spani, ext. 189
Volunteer Development Program Manager
Assists with general functions of Governance and Volunteer Development such as CVOP, HOD, Elections and National Committees. Works with Chapters and outside organizations to create volunteer opportunities for members to be posted on the AMTA Volunteer Connections website. Receives signed codes of conduct from all elected and appointed volunteers. Sends Anniversary Pins to members. Staff Liaison to National Awards Operational Committee.

Government & Industry Relations

Bill Brown, ext. 182
Director of Government Relations
Oversees Association Government Relations program including research, legislative tracking, strategic planning, training, legislative outreach, and chapter consultations. Also responsible for the administration of the Law and Legislation Assistance Program as well as the Grievance Commission. Supervises and manages Association relationships, programs and memberships with key industry stakeholder including health care, spa, and consumer quality.

Marsha Hagney, ext. 132
Government Relations Manager
Recommends, implements and manages strategies of the Government Relations Program. Responsible for oversight of the federal government relations program. Provides leadership to chapter volunteers, staff and standing committees to ensure positive government relations climate for the profession while delivering high value to the members. Oversees the LLAP grants program and the Grievance process, serving as the key staff contact for the GROC (administers LLAP) and the Grievance Commission.

Joseph Roth, ext. 155
Government Relations Program Manager
Analyze, evaluate, and report on proposed and pending state legislative and regulatory action and trends. Research regulations and statutes pertaining to the practice of massage therapy. Provide guidance to volunteers involved in legislative and regulatory activities.

Karla Karapetian, ext. 150
Industry Relations Program Manager
Manages and coordinates relationships, programs and memberships with key industry stakeholder including health care, spa and consumer quality.

Knowledge Transfer

Jocelyn Pysarchuk, ext. 170
Director of Knowledge Transfer
Oversees the development and delivery of all communication, education and information content for AMTA’s members.  Primary areas of emphasis include internal and external communications, publications, and continuing education programs and opportunities.

Michelle Vahlkamp, ext. 136
Assistant Director, Professional Development
Oversees the development, delivery, and management of all professional education programs, products and initiatives including the educational content of existing programs such as the National Convention, the Online Courses, the Massage Information Center (MIC), the Council of Schools Leadership Conference, and oversight of the Learn ‘n Earn. Serves as staff liaison to the Education Operational Committee.

Ron Precht, ext. 149
Communications Manager
Develops and implements the AMTA public relations/media relations program, and manages public information materials and association communications. Also manages protection of AMTA trademarks and is staff liaison to Position Statements Proposal Review Workgroup.

Michelle Vallet, ext. 176
Publications Program Manager
Managing editor of Massage Therapy Journal and massage student e-source. Staff liaison to editorial review operational committee for Massage Therapy Journal.

Julie Fawcett, ext. 133
Publications Program Manager

Chris Kirbabas, ext. 134
Convention and Meetings Program Manager
Coordinates and supports all meeting planning components of the National Convention, Council of Schools Annual Meeting, Board of Directors meetings, Chapter Volunteer Orientation Program (CVOP) and all other ancillary meetings.

Michelle Zenz, ext. 125
Communications Program Manager
Communicates key AMTA messages through public relations programs and social media.  Oversees AMTA's annual National Massage Therapy Awareness Week.  Also manages protection of AMTA trademarks.

Marketing

David French, ext. 116
Director of Marketing

Cathy Herzenberg, ext. 138
Marketing Manager
Develops and implements marketing plans for membership recruitment and retention, and for various other products, programs and services.

Christine Gloriosa, ext. 130
Marketing Program Manager

Amanda Elston, ext. 144
Marketing Program Manager
Responsible for assisting in the development and implementation of marketing plans for School and Student membership recruitment and retention.

Megan Rosol, ext. 153
Research & Product Development Manager
Manages new program, product and service development; market research and business analysis; and product management.

Crystal Neumann, ext. 175
Market Research & Product Development Program Manager
Responsible for market research and the development of new products, programs and services; negotiates partnerships with affinity programs vendors.

Peter Brennan, ext. 114
Market Research Development Program Manager
Manages products on AMTA’s Shopping Mall and assists with affinity programs/products and market research.

Massage Therapy Foundation

Gini Ohlson, ext. 120
Director of Foundation and Foundation Development
Oversees Foundation operations and ensures that the Foundation carries out its mission, fundraising goals, marketing and board directives

Colleen Leeders, ext. 135
Foundation Program Manager
Responsible for all communication and marketing programs for the Foundation, as well as administration of the Foundation's website.

Alison Pittas, ext. 167
Foundation Research and Grants Program Manager
Manager of grants programs and case report contest.

Member Experience

Karen Kubek, ext. 122
Director of Member Experience
Oversees the Member Experience department to ensure an increase in membership and level of member satisfaction as well as implements new membership benefit programs and services.

Jamaal Haneef, ext. 171
Call Center Manager
Responsible for the successful day-to-day operations of the association's Call Center and its staff. Handles member inquiries and escalations

Stefanie Jones, ext. 121
Retention Manager
Supervises Retention Representatives and handles escalated inquiries regarding membership renewal. Responsible for managing retention programs and maintaining information regarding association’s member retention.

Amy Fox, ext. 148
Support Services Manager

Michael Donovan, ext. 174
Account Executive

Michael Mitchell, ext. 131
Membership Sales Program Manager
Day to day implementation of integrated sales/marketing plans designed to recruit new student and school members to AMTA both directly and through coordinated efforts among chapters, schools, staff and volunteers.

Matthew Hessler, ext. 113
Member Recruitment Program Manager

Aneeta Daniel, ext. 178
Call Center Representative
Provide customer service to both AMTA members and non-members and serve as the chief AMTA ambassador and point-of-entry for those who contact the national organization.  Provide call center telephone coverage support, and assist callers with membership-related inquiries, changes of address/contact information, membership applications/renewals, processing payments, product orders, publications, and any other customer service matters.  Assist with the Find a Massage Therapist national locator service.

Jenine Esco, ext. 112
Call Center Representative
Provide customer service to both AMTA members and non-members and serve as the chief AMTA ambassador and point-of-entry for those who contact the national organization.  Provide call center telephone coverage support, and assist callers with membership-related inquiries, changes of address/contact information, membership applications/renewals, processing payments, product orders, publications, and any other customer service matters.  Assist with the Find a Massage Therapist national locator service.

Velynda Fultz, ext. 161
Call Center Representative
Provide customer service to both AMTA members and non-members and serve as the chief AMTA ambassador and point-of-entry for those who contact the national organization.  Provide call center telephone coverage support, and assist callers with membership-related inquiries, changes of address/contact information, membership applications/renewals, processing payments, product orders, publications, and any other customer service matters.  Assist with the Find a Massage Therapist national locator service.

Barry Urborg, ext. 152
Call Center Representative
Provide customer service to both AMTA members and non-members and serve as the chief AMTA ambassador and point-of-entry for those who contact the national organization.  Provide call center telephone coverage support, and assist callers with membership-related inquiries, changes of address/contact information, membership applications/renewals, processing payments, product orders, publications, and any other customer service matters.  Assist with the Find a Massage Therapist national locator service.

Shirley McCarty, ext. 145
Call Center Representative
Provide customer service to both AMTA members and non-members and serve as the chief AMTA ambassador and point-of-entry for those who contact the national organization.  Provide call center telephone coverage support, and assist callers with membership-related inquiries, changes of address/contact information, membership applications/renewals, processing payments, product orders, publications, and any other customer service matters.  Assist with the Find a Massage Therapist national locator service.

Linda Smith, ext. 183
Call Center Representative
Provide customer service to both AMTA members and non-members and serve as the chief AMTA ambassador and point-of-entry for those who contact the national organization.  Provide call center telephone coverage support, and assist callers with membership-related inquiries, changes of address/contact information, membership applications/renewals, processing payments, product orders, publications, and any other customer service matters.  Assist with the Find a Massage Therapist national locator service.

Ed Jerzyk, ext. 110
Call Center Representative
Provide customer service to both AMTA members and non-members and serve as the chief AMTA ambassador and point-of-entry for those who contact the national organization.  Provide call center telephone coverage support, and assist callers with membership-related inquiries, changes of address/contact information, membership applications/renewals, processing payments, product orders, publications, and any other customer service matters.  Assist with the Find a Massage Therapist national locator service.

Kate Fink, ext. 148
Retention Representative
Responsible for contacting members to provide assistance during member’s renewal period. Provides information to help members select best membership option and assists with any questions or problems regarding membership and renewal period.

Megan Hessler, ext. 119
Retention Representative
Responsible for contacting members to provide assistance during member’s renewal period. Provides information to help members select best membership option and assists with any questions or problems regarding membership and renewal period.

Andy Wagner, ext. 190
Retention Representative
Responsible for contacting members to provide assistance during member’s renewal period. Provides information to help members select best membership option and assists with any questions or problems regarding membership and renewal period.

Charles Mitchell, ext. 194
Retention Representative
Responsible for contacting members to provide assistance during member’s renewal period. Provides information to help members select best membership option and assists with any questions or problems regarding membership and renewal period.

Jessica Cakuls, ext. 127
Retention Representative
Responsible for contacting members to provide assistance during member’s renewal period. Provides information to help members select best membership option and assists with any questions or problems regarding membership and renewal period.

Marie Winters, ext. 159
Accounts Receivable Clerk

Trenise Kenny, ext. 126
Support Services Representative
Responsible for accurate data entry and processing of all membership information.

Lisette Reyes, ext. 160
Support Services Representative
Responsible for accurate data entry and processing of all membership information.

Office Services & IT & Human Resources

Jeff Flom, ext. 173

Assistant Director of Operations

Diane Lazcano, ext. 117

Human Resources Program Manager

Jeff Wright, ext. 124

Office Services Program Manager
Responsible for managing a fully functional mailroom; incoming and outgoing shipping, office supplies, office maintenance schedule, copy machine maintenance, light maintenance throughout office and ordering and the maintenance of office furniture. Supports the enactment of the record retention policy and serves as a key substitute on the Office Emergency Response Team. Maintains office services and efficiency and organizes office operations and procedures.

Vitali Vitcherov, ext. 123
Office Services Assistant
Provides support throughout the office as directed by the Office Manager.  Responsible for pick up, sorting and distributing the mail on a daily basis. Supports the entire staff by assisting them in their shipping needs, ensuring the kitchen and the mailroom are stocked and organized for easy use, keeping the library in working order and by obtaining items from storage. Also distributes all deliveries, faxes, and new office materials throughout the office. In addition this person performs light maintenance tasks in the office suite including disposing of recycling, changing light bulbs, painting and meeting room setups.

LAN Administration Manager
Ensure all AMTA technology is running efficiently and effectively to provide staff with all tools necessary to be productive and support our members.

LAN Administration Coordinator
Supports staff on a daily basis with all computer issues to ensure members get the support they need as quickly as possible.

Dan Hickey, ext. 177
Manager of Website and Database Operations
Responsible for development, operation and maintenance of AMTA's award-winning website and association management system. 

Ian McNally, ext. 141
Website and Database Operations Program Manager
Responsible for assisting in the development, operation and maintenance of AMTA's association management system and award-winning website.

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