American Massage Therapy Association^®

mtj Receives 2007 SNAP EXCEL Awards

Evanston, IL – The American Massage Therapy Association (AMTA) publication mtj (massage therapy journal) has won three prestigious national awards from the Society of National Association Publications (SNAP). mtj was awarded the gold EXCEL award in the categories of General Excellence and Most Improved for an association magazine with a circulation of 50,000 to 100,000. It also received the EXCEL Extra Award, which recognizes outstanding innovation in association publishing.

“The magazine flawlessly rises above its inception to present its material in a clean, calm, well-paced fashion,” the EXCEL judges noted.  “This magazine raises the bar to incredible heights – not only for this publication and this association, but for the entire industry.” 

More than 150 awards were handed out in Washington DC at the SNAP EXCEL annual competition, which recognizes the exemplary work of association publishers.  This year a record-number of entries were received. The EXCEL program judges more than 1,000 magazines, newsletters, scholarly journals, electronic publications and websites in the areas of editorial quality, design, general excellence, most improved and more.

“We share these awards with our members and volunteers. Their feedback about what they wanted from a publication was invaluable to the redesign process,” said Valerie Danner, mtj managing editor.

The awards capped off a year-and-a-half of work that went into the redesign of mtj, which focused on improving content, as well as overhauling the look of the publication.

The American Massage Therapy Association is a non-profit, professional association with more than 56,000 members throughout the United States and in some 27 other countries.  The association is directed by volunteer leadership chosen through its national election and fosters ongoing, direct-member-involvement through its 51 chapters. 

###

Back to Newsrooom