American Massage Therapy Association^®

AMTA REVISES WEB SITE AND EXPANDS LEARN ‘N EARNSM  CONTINUING EDUCATION/EVENTS CALENDAR, OTHER SPECIAL FEATURES

Evanston, IL – In April, over 335,000 unique visitors looked at the revised AMTA Web site when it was unveiled.  An increase of 51% over the average number of monthly visitors for AMTA’s current fiscal year.  One of the most popular features was the expanded Learn ‘n Earn calendar, designed to provide massage therapists with information on classes, seminars and events that could help them expand their careers and meet continuing education requirements.

The Learn ’n Earn calendar is now provided as a free public service by AMTA to the massage community worldwide.  Unlike other sites on the Internet that charge anywhere from $40 to $80 for a listing, AMTA does not charge to post information.  The site is completely automated and user-friendly for posting events.  Events are deleted automatically on the last day of the event. 

The new calendar format allows viewing by week or by month, with expanded views of full information including contact information, e-mail and Web links.  This expanded program has already drawn international entries. 

The revised AMTA Web site at www.amtamassage.org also features a new Career Center for posting of jobs and resumes by both members and non-members, a Classified Ad Program featuring over 15 categories in which to post or view ads, and a Shopping Mall which includes AMTA’s popular online Buyers Guide.  The new AMTA Shopping Mall is programmed with special features that alert viewers to product sales and provide them with a record of their previous orders.  Monthly specials are featured with discount prices, while advertisers in the Buyers Guide often provide special offers or discounted pricing to viewers.  AMTA members can post events, ads and resumes for free in the Career Center, the Classified Ad Program and the Learn ‘n Earn Calendar.

On average, the AMTA Web site attracts more than 8.3 million hits and over 165,500 unique visitors each month.  AMTA’s online Find a Massage Therapist national locator service has already attracted more than 92,000 potential clients for AMTA Professional Active Members, in the first 6 months of 2004. 

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